These days, apps exist for every purpose, every need, and every area of life. They are the bedrock of the mobility movement in the digital age and capture the fast pace of modern society quite well. However, developing an app is no walk in the park and involves a lot of work. This is also true for casino apps, which enable gambling on all popular devices.
How are apps structured?
Basically, apps are nothing more than normal computer programs that are designed and optimized for mobile devices. This may sound relatively simple at first, but smartphones and the like place different demands on the software than conventional desktop PCs. This is partly due to the individual operating systems, which have different requirements for the programming process.
Apps have the special and essential property that they can access the sensors and hardware of the respective device. For this purpose, the manufacturers provide so-called programming libraries, which basically function like a construction kit and are supposed to simplify the entire development process. However, a high level of technical expertise is required to make use of this simplification.
One feature that is particularly prominent in apps is the touchscreen. Programmers must accordingly make sure that the application works flawlessly on both small and large displays. As soon as an app automatically adapts to the size of the screen, it is responsive. This requirement is an industry standard nowadays.
Online casinos for Android devices
Apps have to be programmed for different operating systems that are not compatible with each other. For example, a separate programming language and programming environment must be observed or learned for Android and iOS. This also applies to the increasingly popular casino apps that enable mobile gambling for real money and are particularly popular on Android devices.
This is not surprising, as Google’s operating system is installed on most mobile devices worldwide. Casino apps are accordingly numerous on Android devices. A structured comparison between the individual apps simplifies the personal decision as to which provider to invest real money with.
Apps for the iOS operating system
Android is not tied to any device manufacturers. Any corporation that manufactures smartphones can apply for a license to use Google’s operating system. Conversely, this also makes it easier for app programmers, since Android applications are compatible with very many mobile devices.
The big exception, however, is Apple. The company, which launched the first smartphone, the iPhone, on the market in 2007, relies on its own iOS operating system. It is exclusively used by Apple devices. No other manufacturer has access to it. For app developers, this means that they have to comply with the company’s regulations and conditions for Apple’s end devices.
If you want to place your app in the Apple Store, you have to register as a developer for the Apple Developer Program. Only then is it possible for Apple customers to use their own apps. However, an annual fee must be paid for this privilege. In addition, apps for iOS devices require an Apple computer with Mac OSX.
The XCode programming environment only runs on this. It makes it possible to develop an app using either Objective-C or the Swift programming language.
Casino app – from the concept phase to completion
Basically, all apps are subject to a guideline that is peppered with different development phases. It is a kind of conceptualization that divides the programming process into stages so that all relevant and important aspects are taken care of during the creation.
Step 1: Consulting & concept phase
Gambling providers and online casinos usually have their mobile app developed externally. There are numerous agencies and companies that specialize in this. Accordingly, a cooperation takes place to develop the desired application. In the first step, the most important topics are worked out together.
The following questions are answered in a conversation: Who should use the app? What function should the app depict? When should the project be completed? On which devices and operating systems should the app run? The answers to these questions provide the cornerstone of the concept phase.
Step 2: Design
Modern online gambling thrives on appealing animations, sound effects and interfaces. For this reason, the design of the casino app must be addressed early in the development process. After all, a good design has a positive effect on the user experience (UX) and sets the app apart from the competition. The user interface (UI) also plays a particularly important role. It must be visually appealing, intuitive, and function flawlessly.
Step 3: Programming
The requirements for the app are crystal clear; now it’s time for programming. The external agency takes care of that. The gambling providers usually have nothing to do with the actual development. A suitable or favored technology and programming language is chosen by the development team for the desired casino app.
Step 4: Testing phase
After the programming phase is complete, the app is not just blindly thrown onto the market. First, a test run is scheduled to put the application through its paces. Any bugs and malfunctions can thus be ironed out before the actual release.
Step 5: Marketing
In order for the launch of the casino app to be a success, a good marketing strategy is required. Ideally, this should already have been worked out and determined during the concept phase. A professional and well thought-out marketing campaign is enormously important in order to reach the largest possible number of users.
In times of digitalization, Search Engine Optimization (SEO) and Search Engine Advertising (SEA) have gained in importance. But classic advertising on TV or the web should not be ignored either.
Android and iOS are among the most common operating systems for mobile devices. Together they dominate the market. However, there are other players in the industry – for example, Blackberry or Windows. However, they also bring together casino app users who want to turn to programmers.
All platforms have their own programming environment, use an individual programming language and have their own store where applications can be downloaded.