No one will be surprised if we say that the market is changing. To stand out from the competition, operators need to improve their products and services. To develop and grow, and not stay afloat, the operator must attract new players and keep their attention on their offer. One of the main tools is to use digitalization and that works well. So you can play your favorite HellSpin casino Canada and get a chance to win the jackpot!
The jackpot is a proven tool that helps the casino highlight its strengths, engage the audience, and strengthen its reputation. In this article, we will discuss the two jackpot campaign tools currently available, highlight their strengths and weaknesses, and decide which one is preferable.
If we’re talking about jackpot software solutions, it’s only fair to start with a quick note about the jackpots themselves. The concept of the jackpot originated in poker at the end of the 19th century, and in the modern world of online gambling. The jackpot has retained its main meaning and it is a big win. But, now the jackpot is not about determining the winner and awarding a big jackpot. It is a full-fledged business solution to strengthen any iGaming brand.
To summarize, the jackpot is a tool for managing the gambling activity of players by conducting jackpot campaigns. Depending on the context, the word “jackpot” can mean the winning itself, the entire jackpot campaign, or one of its stages.
Why Do We Need The Jackpots?
Attracting a player today is not an easy task. A bright flash no longer surprises anyone. But if the casino offers the opportunity to hit a really big jackpot, the player’s interest increases many times over. In a word, the jackpot gives the player a chance to experience incredible emotions and win a significant amount of money.
As a rule, the result of launching a jackpot with interesting mechanics and a good prize pool is to strengthen the reputation. It also increases interest in the casino and increases brand awareness.
It is difficult to surprise sophisticated players by offering another type of slot or stylish graphics. Especially today, this will not be enough. A unique offer will help to break away from competitors, which will increase the assortment of the casino and make the game more exciting for the player. A unique author’s jackpot will be an excellent solution to this problem.
A wide range of unique options for players makes it much easier for the casino to entertain an interested audience and attract new players. In addition, there is a type of player who is called “jackpot hunters”. As a rule, they only participate in jackpot games, and therefore they will definitely not miss your offer.
Gamification, excitement, and fresh ideas are always relevant. Jackpots have been around since the early days of poker. They are gaining popularity and are being revealed in new forms in online gambling. It is important to notice this trend and offer the jackpot to the audience at the right time.
How Does The Jackpot Systems Work?
The jackpot system is a solution for organizing jackpot events. The main functional purpose of the jackpot system is to organize jackpot campaigns to entertain players and attract the attention of a new audience.
When an operator decides to diversify the assortment of his casino or breathe new life into classic games, he proceeds to choose a jackpot system. This is an important step that determines how effective and catchy the jackpot campaign will be.
Depending on the level of equipment of the selected software, the operator is offered different tools to control the process of creating his jackpot. The main advantage of jackpot systems is that until recently they were one of the most popular solutions.
The jackpot system as a tool provides operators with all the benefits of jackpots, including increasing loyalty levels, attracting audiences, and strengthening brand reputation.
The main disadvantage is the opacity of the cost of the solution, which most often initially includes only a fee for using the product. Installation, configuration, and maintenance of the system are additional costs for the operator.
Also, one of the imperfections of such systems is the lack of uniqueness of the created jackpots. Usually, one system offers 3 or 4 types of jackpots to choose from. As a rule, there are settings that can be changed by the operator, but it will not work to create a completely author’s jackpot. It will be more of a variation of one of the common jackpot types.
In addition, the installation and configuration time is on average quite long. Of course, it all depends on the specific company, but very often such solutions require a physical server, and therefore the procedure can take up to three weeks or more.
In conclusion, the jackpot system with all its negative sides does work well. It attracts more people and keeps them inside the casino as long as possible.
