Pay N Play is a relatively new technology introduced in the sports betting industry.
After making an incredibly fast introduction in the online gambling market in 2020, Pay n Play was rolled out in the online betting market with several bookmakers even making standalone projects with Pay N Play as a sole payment processing method for players. You can learn more about brands launching betting sites in this guide on Pay n play betting.
Pay N Play technology is bringing more innovation to the sports betting industry by providing a secure and convenient payment system for customers to deposit and withdraw funds securely and almost instantly.
Let’s look at what is behind this technology, why it is popular among bettors and what limitations you might face if you opt for making bets on these Pay n Play-specific websites.
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What makes Pay N Play so attractive?
Let’s first define what is actually Pay N Play technology.
Pay N Play is an online payment method developed by Trustly in 2015, that allows for customers to quickly and securely deposit funds into their online accounts without the need to sign up or create a username and a password (or share any additional personal details) at a gambling site. Check out more info on the official Trustly website.
So, how does it work, exactly?
The technology works by allowing players to use their bank details to directly connect to their online gaming accounts.
When a user needs to deposit money into their gaming account, they use their bank login or debit card details to connect to their gaming account. This authentication process instantly verifies the player’s identity and then securely transfers the funds.
Once the funds have been transferred, the user has access to their gaming account and can start playing.
The same principle applies when it comes to withdrawing money from the player’s account. The whole process is almost instant. In fact, in their official communication, Trustly states that the whole withdrawal process is ‘within a few minutes’.
There are several advantages to using Trustly’s Pay N Play payments as a bettor.
It is an ‘account-to-account’ type of payment processing which in case of playing at a gambling site eliminates the need for customers to fill out lengthy registration forms. This is why gambling sites that accept Pay N Play technology are sometimes called ‘no registration’
Pay N Play provides a more streamlined deposit&withdrawal process that can be completed in just a few clicks. It is one of the defining benefits for bettors when choosing a website. They can start making bets faster, basically, skipping the registration confirmation and KYC checks, as all this is done by the Trustly banking system in the background.
Pay n Play payment processing is free for users. There are no extra charges for making transactions on the bookmaking website.
Additionally, Pay N Play technology ensures that customer’s sensitive data is kept safe and secure, allowing them to have peace of mind when placing bets online. Trustly payment processing is ensuring that all transactions are compliant with local laws as well.
What bettors should remember about Pay N Play betting?
There are 2 types of Pay N Play sites: Pure and Hybrid Pay N Play. The main difference is that sportsbooks with a Pure model will feature the Trustly system as a sole payment method, while Hybrid Pay N play betting sites will have a range of payment methods one of which will be Trustly.
Both types of Pay N Play technology are being implemented widely in the sports betting industry. Although there is no precise statistics on the number of sportsbooks for each Pay n Play model, players are more likely to find hybrid models, as the technical implementation process for the sportsbooks might be a bit easier.
At the same time, pure Payn Play gambling sites are also thriving. Some of them have betting options as part of the offering, like Lucky casino and sportsbook, and some are entirely betting focused like Fast Bet.
Regional limitations as a disadvantage
This is a big disadvantage of Pay N Play technology on the gaming market. The implementation speed of this payment method is stalling due to local legislation and licensing.
Pure Pay n Play method is available for online betting in the following countries:
- Finland
- Sweden
- Estonia
This kind of limited availability is dictated by the licensing process, so more countries available for Pay N play are expected in the coming months.
Even though the pure model is not so widespread, there are more options to enjoy Pay N Play experience using hybrid websites. There might be additional time players will need to spend during the account creation process, but they can still use Trustly even separately for deposits or withdrawals. It still provides players with an easy and convenient way to start betting on their favorite sports teams within minutes.
One of the benefits is that hybrid pay n play sportsbooks might be available for players in a wider range of countries. For example, Germany and Norway are among the markets that some of the sports betting websites with a hybrid Trustly payments target.
The betting promotions are still there
Pay N Play doesn’t limit operators in the ability to offer great promotions and combine it with the ‘no registration’ experience.
Pretty much all the known bonuses and promotions that players usually find at classic sportsbooks are offered by Pay N Play betting platforms.
Here is a more detailed list:
- free bets
- boosted odds
- risk-free bets
- promo codes
- cashbacks
- loyalty programs
Betting promotions and bonuses are a great way for bookmakers to ensure that customers remain satisfied and engaged with the site. Pay N Play technology amplifies that approach significantly.
Conclusion
Overall, Pay N Play technology is making sports betting more secure and convenient for customers, while streamlining the entire process of betting from start to finish.
By reducing the amount of digital paperwork needed to register an account and deposit funds, customers can start betting almost immediately, allowing them to get the most out of their experience, especially when it comes to live betting.
This technology is becoming increasingly popular in the sports betting industry and will continue to grow as more operators adopt it.
