Playtech, a world-renowned game software producer and supplier, on the seventeenth of October 2021, announced and launched its multichannel technology in the Netherlands. The strategic cooperation supposed to take place on the first of October has had several delays with three major postponements.
The delays were associated with the Centraal Register Uitsluiting Kansspelen (CRUKS), whose major concern was the Self-Exclusion program.
Also, Holland Casino, the partner in this launch with Playtech, debuted its i-gaming market after receiving the Dutch online licenses amongst the first ten beneficiaries. The success of this cooperation means that Dutch players can enjoy online games, even free spins for $1 when on offer by Playtech by simply launching onto the site through Holland Casino.
- The Agreement
- The perfect growth strategy for gambling in the Dutch market
- What will the partnership deliver to the Dutch Markets?
- What is Exciting about Playtech?
- What Holland Casino Represents?
The cooperation agreed upon by the two parties, Playtech and Holland Casino, involves using Partech’s turnkey multi-channel technology in the Netherlands. Playtech would also provide other ancillary gaming services such as Sportsbooks services, Casino, and Poker Software. The agreement also included an official launch of Playtech’s IMS software.
A live casino was also an added benefit to accepting Playtech’s gaming technology. The cooperation stated that there would be a casino studio within the vicinity of Holland Casino.
This casino is located in Scheveningen, and through popular and strong collaborations and multiple teams availed by the two companies, the studio was ready for the launch in October. As a result, players could immediately embark on live casino gambling on unique Playtech game genres and types.
The main event highlighted the services that will reach the Dutch gamblers as ‘casino, sports betting, live casino, virtual sports, poker and bingo.’ The agreement brings forth the use of intelligence-driven online casino software while providing gambling content.
The agreement will render gambling services experienced in more than 24 other countries across the world. These are regions where Playtech is taking charge and collaborating with local companies similar to Holland Casino in the provision of gaming products. Other countries where Playtech is popular include Italy, Spain and other European countries.
The Perfect Growth Strategy for Gambling in the Dutch Market
Gambling is a relatively large market with strict regulations and complex player services. Thus, partnering with a leading company like Playtech and a veteran like Holland Casino builds trust and loyalty. The CEO of Playtech announced the company’s launch to highlight the benefits the provider brings to the Dutch gambling market.
He says that Playtech as a company was delighted to announce the strategic alliance. All the success expected from the alliance is due to the cooperation with a leading entertainment company, providing appealing and exciting gambling markets.
Holland Casino has been in operations within the Netherlands for over 45 years. It has been one of the potent entertainment centers in the country. The casino’s reputation as a leading Entertainment Company in the Netherlands is a significant reason behind the collaboration with Playtech.
According to Playtech CEO Mor Weizer, the alliance aims to produce a responsible multi-gambling product and sustainable entertainment experience.
What will the Partnership Deliver to the Dutch Markets?
According to the CEO of Holland casino Erwin Van Lambert, the partnership will bring a gambling environment where the players get the best products and quality experiences. He describes it as providing the “best product and experiences in a safe and enjoyable online environment.”
The Netherlands market has not been open for long, and recent launches include Finnplay and Evolution Gaming. However, the CEO is confident that the partnership with Playtech will “provide an engaging and exciting online experience with the highest degree of player safety” to the emerging online market in the Netherlands, something that players all over the world seek in an online provider.
Holland Casino CEO indicates his firm beliefs that Playtech can bring the desired outcome. He says that Playtech is an “unrivalled multichannel technology” with a reputable and “strong track record.” Every market that Playtech penetrates becomes successful, and thus, his description of the provider as a “trusted and experienced supplier.”
He added that we’re just getting started on an incredible opportunity, and we’re looking forward to a long and fruitful partnership with Playtech.
What is Exciting about Playtech?
The company is amongst the top-rated pioneers in the game software industry in the world. After its launch back in 1999 as gaming software in London, the company has delved into various gambling products. Today, you will find Playtech live games, mobile-based gambling services.
For instance, you can play any of your bingo games through the Virtue Fusion acquired by Playtech in 2015. Plus, the development of the ECM systems and their purchase in 2016 has further developed the bingo platform to a whole new level. In addition, you can choose to play any of the poker variants on the Playtech iPoker platform.
As of now, Playtech runs casinos and gambling platforms across 24 countries in the world. At the same time, it employs 6,400 employees.
Playtech One is the title given to the Omni-channel gambling technology and the integrated gaming technology by Playtech. At a closer look, the technology by Playtech delivers an advanced level of marketing expertise, provides reliable gambling solutions, promotes proper CRM, and has single wallet functionality!
According to Playtech, the technology is provided on a “2B basis to the industry’s leading retail and online operators, land-based casino groups, and government-sponsored entities such as lotteries.” It is a factor that is easy to discern, especially with Playtech’s ability to invest and delve into new markets and ensure successful integrity.
In Italy, the Snaitech sports and gaming company providing essential gambling services to Italian belongs to Playtech.
What Holland Casino Represents?
The Dutch-owned entertainment company has several smaller casinos spread out in the Netherlands. With 14 casinos within the Netherlands, the Holland Casino brings in around 216 million euros in profits as of 2007. The company also enjoys a rich history in the gambling world with experience of over 45 years.
As this casino is visited by more than 6 million visitors in a single year, the company can be considered an influencer. All of the visitors may satisfy themselves with a significant number of various slots and other games.
Many describe the Holland Casino as a “gambling, entertainment, and hospitality at the highest level.” The overall motto for the company is to provide “engaged, reliable, surprising and friendly” products.