Nowadays, millions of people from all over the world use gambling websites daily. The rapid growth of the internet and the fact that most gamblers have smartphones or tablets make iGaming trendy in numerous countries.
Unsurprisingly, many top-tier brands want to make the most of the current situation and offer their services in several places. For example, you can explore online games from Frank Casino Bulgaria and use one of the few international gambling operators available in the country. Some users may think that this casino is like the rest, but the site clearly stands out because it is available in one of Europe’s hottest iGaming destinations.
Speaking of Bulgaria, the country is among the few where gambling laws allow all kinds of platforms, as long as they obtain a license from the local authorities. Nevertheless, only a few international companies successfully made a name for themselves and competed against the local brands. Let’s see why this is the case.
The Bulgarian gambling legislation is complicated
The first reason some brands succeed while others don’t is because of the gambling legislation in the country. Unlike some jurisdictions where gambling sites licensed in offshore zones can operate freely and offer their services to local gamblers, Bulgaria is different. Similar to places like the UK, the local gambling regulator has to approve every company individually and grant it a permit.
Needless to say, receiving a permit from the authorities is not easy, and many companies fail. Gambling brands need to adhere to specific rules before applying, such as proving that they have a large budget. They also have to provide different options that prove their casino games are safe to use.
After the initial check, the gambling regulator in Bulgaria has to decide whether it will grant a permit for sports, casino games, or both. A gambling platform that does not have a license for one of the things can’t offer it because it will breach the rules.
While we are on the topic of the gambling regulator, the changes made to the gambling laws in Bulgaria have changed it from a stand-alone gambling commission to NAP, which is the country’s IRS. This allows the Minister of Finance to have more control over the gambling revenue.
There is too much competition
The fact that a given betting operator gets a permit to work in Bulgaria doesn’t automatically mean it will succeed. In fact, it doesn’t guarantee anything because the competition in Bulgaria is fierce. As mentioned earlier, the country has its own gambling brands which are popular among locals and know how to grab their attention. Many Bulgarians prefer using them simply because they are registered in the country and seem more trustworthy.
Knowing this information, you will appreciate Frank Casino even more because the brand somehow made a name for itself. Despite not having the trustworthiness or wow factor of other top-tier operators in Bulgaria, many people use this brand’s platform daily to bet on sports and play casino games. This is definitely proof that the company knows how to satisfy its clients.
Speaking of competitors, every brand tries to catch players’ attention by offering different things. Some succeed but only for a while because gamblers eventually discover that the things they offer are not worth it. In other words, online casinos that want to be the preferred option for gamblers in Bulgaria (as well as in other countries for that matter) should focus on the long term and provide quality products. This always pays off.
Some brand do not pay enough attention to the things that Bulgarians want to bet on
The gambling market in every country is specific, and the one in Bulgaria is not an exception. Those familiar with it are aware that punters love sports, especially things like football. Esports are also growing in popularity due to games like Dota 2 and CS:GO because Bulgaria has some of the best players in the world.
Aside from sports betting, people are also interested in slots and casino games with real dealers. That’s one of the reasons why there are so many land-based casinos that offer various things.
Sadly, not every gambling company knows the things we’ve mentioned above, which is why they fail to become as successful as a couple of other companies. Some brands provide things like lottery tickets, bingo, poker, keno, and other options that are usually popular elsewhere. There might be gamblers in Bulgaria that will like them, but this is usually not the case.
Gambling sites that want to be as good need to step up their game and conduct their own research before deciding what to offer. Even though most punters in Bulgaria like the same things as those in other European countries, there are some specifics.